ADVERTISING CAMPAIGN • STUDENT WORK
The way to ensure that KTD III has a major opening weekend is to make sure EVERYONE is talking about it - even people who don’t normally talk about movies. The audiences for this franchise are already so huge, figuring out how to find non-fans and get them to write positive reviews or talk about the movie will be tricky.
Megafans are already advocates... how do we provoke the ones who aren’t megafans already to the point where they can’t stop discussing this major movie event? If we can get potential fans to say “Wow, even my Grandmother is talking about Killed to Death and she NEVER talks about movies, we’ve done our job.
Concept: Choose your Apocalypse
The main idea is to create a campaign in which persons who are terrified of horror and zombie movies will also have the chance to experience the Apocalypse. Based on FOMO and technology we want the campaign to be a way in which the final movie of this saga can be experienced by everyone. The ones that are afraid can choose the "light version" in which they will be in the same auditorium but with special glasses that will reduce violence, blood, and scary scenes.
Following that, the awareness campaign of the fact that you can choose how you want to experience this campaign, we want to focus on new potential fans to make the choice. Created segmented sub-campaigns and activations onsite where you can experience horror or just scary scenes based on your decisions of how much you want to get scared.
The main objective is to become a worldwide phenomenon and reinvent the cinematic experience as when 3D glasses were introduced.
Sub-campaigns to create awareness will let gamers to choose if they want to experience Choose your Apocalypse in their favorite videogames. (Gamers are considered to be die'hard fans, which is why targeting them could increase KTD fandom.)
Sub-campaigns to create awareness will let gamers to choose if they want to experience Choose your Apocalypse in their favorite videogames.
Gamers are considered to be die'hard fans, which is why targeting them could increase KTD fandom.
Credits to the Choose Your Apocalypse partner: Andrew Lindsay
Student campaign for Kill To Death III by Ian Vicencio
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