Inspired by some studies about people who are always late: “some people are just natural-born optimists who believe they are able to successfully manage everything in their hectic schedules.”
Tar-D alludes to the thought of being late because we are an optimistic company, and we want to share those vibes with our users. Supported by the color palette, the warm colors help to sum up the idea of happiness and optimism which will lead users to understand and emphasize with the enthusiastic and confident brand that will deliver their packages.
Slogan or concept idea: We do believe. Because we can do it.
